How to Shape Your Business' Brand
A Talk by Amanda Guerassio (Brand Strategist & Designer, Studio Guerassio)
About this Talk
Your business has a brand, whether you're actively building and shaping it or not. Learn how to approach branding like a CEO, and how having a clear brand not only helps your business but makes your life easier.
- Learn the different parts of branding (it's not just your logo)
- Why it's important to take time to sit down and be intentional with what you want your brand to be.
- Key parts of clarifying your core brand.
- How to use your core brand to guide business decisions across design, voice, marketing, and more.